Google Ads is an essential tool for digital marketing. The platform is even more relevant in the context of an IT and B2B company.
After all, the main business opportunities in this sector are in the digital world. Still, not every marketing team is fully aware of the potential of Google Ads.
To clarify the issue, we have gathered the main benefits of Google Ads for IT companies looking for corporate customers in this post. If you want to boost your digital marketing and increase your brand visibility, check out the impacts you can expect from using this platform!
One of the differentials of Google Ads is that it allows you to easily and quickly create your ads. In addition, campaigns are personalized: you define the content, the means of dissemination and the target audience to be reached.
In-text ads, for example, your products and services, appear on the Google search results page. The criterion is using keywords: you define which search will lead the user to your brand.
To go further, it is possible to define different titles and descriptions for the same ad. In this way, you analyze in real time the performance of each one to select the most efficient ones. In practice, these personalized ads help you continually improve your strategy.
In an industry as competitive as technology, taking advantage of this is critical. The scenario varies from company to company. Competing with multinationals, for example, can be a challenge. In that case, you can focus on a more specific niche to assert your differentials.
An example of this would be the localized ad. By focusing on the public in your region, you can guarantee a higher quality service, thanks to the proximity of your company. This is just one of the countless strategies you can develop.
Google Ads allows you to create different types of ads. Some examples are:
- Search campaigns: Text ads shown in Google results;
- Display campaigns: image ads placed on different websites;
- Video campaigns: Ads shown in the video from YouTube and other websites;
- Shopping campaigns: ads shown in the “Shopping” tab of Google;
- App Campaigns: App ads in different places, including other apps and Google Play;
- Local campaigns: Ads filtered by location and shown on Google Search, Google Maps and the Display Network.
These functionalities help the company to position its advertising in different channels. Thus, the strategy becomes broader as you decide in what format, to whom and where the ads will be shown.
It is worth noting that this diversification of ads represents an important differential for IT and B2B companies. In addition to creating personalized campaigns, marketing directs actions to the pages you want, refining the profile of your target audience. In other words, you can link an ad to your product page or a specific catalog item.
Data-Driven Marketing Management
Other tools can be integrated with Google Ads to increase marketing management power. Together, these platforms provide a relevant database on which to base day-to-day decisions. Two good examples are Google Analytics and Google Search Console.
The first allows you to analyze in more depth the performance of your strategy; it monitors indicators such as website traffic, click-through rate per link, source of hits, etc. Already the Google Search Console shows how your site is viewed by those who access it.
In both cases, the tools can complement the work done in Google Ads. With the collected data at your fingertips, you have more control over what works and what needs improvement in your ads.
It is worth remembering that all this can be done in real-time. In the case of sponsored links, for example, it is possible to create, edit, delete or reconfigure ads in a few steps. Google Ads’ metrics are also rich in relevant information to manage your campaigns.
More Affordable Cost
Companies have already understood that Google Ads are critical to marketing in the age of digital transformation. Evidence of this is that the platform is the tech giant’s main source of revenue: Google Ads generated over 139 billion dollars in revenue.
For businesses, this means promoting their advertising in the busiest digital environment while spending less on marketing. In Google Ads, you can manage your budget, defining how much you will spend and the cost per click.
In other words, small and medium-sized companies can run localized campaigns at a lower cost, optimizing their investment; large companies, in turn, can invest more to promote a more intense campaign — that is, the cost is flexible, as it adjusts to their marketing demand.
Google Ads allows you to target your ads according to your strategy. In the most basic scenario, you can use so-called smart campaigns so that Google itself maps the most suitable channels and audience for your ads.
Larger companies, on the other hand, can invest in a more diversified strategy, targeting different customer profiles. IT and B2B companies can use these Google Ads benefits to create effective campaigns with different focuses.
For example, if you develop applications or corporate solutions, you can advertise your product on websites and in other apps. You can run ads on other channels if you focus on offering IT outsourcing.
Also Read: 9 Strategies That Will Boost Your B2B Sales