Artificial Intelligence and Marketing Automation: To become a competitive company with above-average results in the Digital Era, it is necessary to be aware of all the innovations and advances in the market.
In recent years, one of the most significant technological advances from a marketing point of view has been using Artificial Intelligence for business purposes.
Nowadays, AI is almost necessary and no longer a decisive factor in the competition. Therefore, understanding the different uses of this technology is crucial for anyone who wants to stay active and with good results.
Among the sectors that most enjoy using AI is Marketing because, with Artificial Intelligence, it is possible to predict and anticipate consumer behavior, giving professionals a much more significant and assertive strategic planning margin.
Furthermore, in the Digital Age, a massive volume of information and data is produced on the internet at every moment. To deal with this, it is essential to rely on the power of technology.
According to an IDC report, the amount of data created, captured, copied, and consumed could reach up to 175 trillion gigabytes by 2025.
As you can see from the statistics above, without having the best technological tools available on the market, the chances of getting lost in a world of information, without knowing correctly how to act or what steps to take, are very high.
However, to better understand the subject, we will explain more about artificial intelligence and its relationship with marketing and business.
What Is Artificial Intelligence?
Artificial Intelligence represents one of the most significant technological advances today. Thus, the machines can reproduce logical intelligence autonomously using databases, not following specific orders, and without real-time monitoring or programming.
This means that with Artificial Intelligence, it is possible to make machines generate even more refined and personalized intelligence actions.
Take the case, for example, of virtual assistants that have become popular, such as Siri, Google Assistance, or the famous Alexa. All of these use Artificial Intelligence to create a unique and personalized service.
Understanding The Role Of Artificial Intelligence In Marketing Automation
If Artificial Intelligence has such great power when applied to business today, its results are even more surprising. And as mentioned earlier, the Marketing sector is one of those that earns the most from its use within a company.
As we have mentioned here on our blog, a new consumer profile has emerged with the digital transformation, which has been dictating more and more rules in the market.
Nowadays, consumers have a diversified profile; they are increasingly empowered, with purchasing behavior influenced by several factors, including the internet. And that’s why having access to a tool that reads these profiles is fundamental to the success of any marketing strategy.
The new public entering the market now, also known as ‘generation Z,’ are young consumers with strong purchasing power and are a classic and very representative profile of this new type of consumption.
They want to be heard, want personalized communication, are engaged with causes – even more than with brands – and primarily use the internet to shop.
So, how to communicate with this audience effectively? Perhaps the most assertive answer to this question is in the creation of ‘relationships.’
Creating consumer relationships is a vision that is very present in inbound marketing. It has gained a lot of strength in the market due to its commercial effectiveness.
This article explains what a sales funnel is and why it is a crucial business strategy. And the sales funnel is one of the fundamental pieces of relationship marketing and marketing automation, which makes all these constructive processes possible with the customer.
And Artificial Intelligence is a real revolution in Marketing Automation. That’s because, based on it, we gained powerful insights, increasing the chances of building more profitable relationships and achieving better results.
In addition, Artificial Intelligence allows the automation of processes, which reduces routine work that requires time and skilled labor. Thus, it is possible to have more dynamic actions, with agility and assertiveness in the results.
Artificial Intelligence in Marketing Automation generates several benefits for professionals. By using AI, they can:
- Better plan your campaigns and achieve better results based on data;
- Communicate more easily with your consumer and in a more personalized way;
- Develop sales strategies based on niches and consumer types in a more segmented way;
- Increase profitability and financial results above average through more effective campaigns;
- Saving resources and avoiding waste in non-customized marketing actions that do not reach the right audience.
In this way, when defining your strategies using Artificial Intelligence and automation tools, it is possible to have even more promising results.
In addition, it is always good to remember that data use is fundamental to any strategy’s success. With the right tools, you will have clear and objective data available.
Salesforce Marketing Automation
Now that you understand the importance of Marketing Automation and how Artificial Intelligence contributes to business, you must wonder how to use them in your company.
Nowadays, we have some options available in the market that offer this type of possibility. However, without a doubt, Salesforce is ahead of the competition once again regarding Artificial Intelligence and automation tools.
Getting To Know Marketing Cloud
Marketing Cloud is a Marketing Automation tool from Salesforce, a market leader, created to improve the relationship with the customer, allowing several actions and providing numerous functionalities.
Through the tool, it is possible, for example, to create contact journeys with leads and customers in an intelligent way, building relationships and contributing to the success of campaigns and commercial and sales strategies.
Marketing Cloud has several features specially designed to connect data across multiple sources, devices, and channels, creating a unified view of the consumer.
Using the tool, you can:
- Better manage your leads;
- Structure complete email marketing campaigns;
- Better engagement on social media;
- Integrate data from multiple sources;
- And much more!
Thus, the Marketing Cloud features benefit both medium and large companies.
Also Read: When Did Artificial Intelligence Become Machine Learning?