HomeMARKETINGBenefits Of Automation For WhatsApp And The Healthcare Industry

Benefits Of Automation For WhatsApp And The Healthcare Industry

The messaging app has become the second-largest social media platform in the world. You can already imagine that WhatsApp automation will benefit the health sector.

But what are they? In this post, we list six. In addition, you will also find out about the automation possibilities for WhatsApp in the healthcare sector. Do you want to check out the article with us? Keep on reading.

What Are The Benefits Of Automation For WhatsApp In The Healthcare Sector?

Before talking about the benefits of automation for WhatsApp, it is necessary to tell a little about the history of the application. The app emerged as a messenger; that is, it facilitates communication between people.

However, it has evolved, and now, with WhatsApp Business aimed at companies and health institutions, it optimizes customer contact, thus making the service closer and more agile. But then, what are the benefits for the health sector? See how the list we prepared.

It Helps To Organize The Service

It doesn’t matter if you work in a medical clinic, hospital, operator, or any company in the healthcare industry. WhatsApp Business helps organize care and patient flow. This happens because it makes reception more productive.

Therefore, it is easier to schedule or cancel patient appointments and exams. In addition, it is also a way to offer personalized service.

Builds Patient Loyalty

Who prefers to avoid receiving special attention when scheduling an appointment or medical examination? WhatsApp helps build patient loyalty because they understand how important they are when they receive messages from the health sector.

In addition, WhatsApp brings a sense of security as it shows patients how easy it is to maintain communication with the healthcare industry. Not to mention that you can forward announcements to your transmission list, inform recesses and also news.

Analyze Message Statistics

With WhatsApp, you analyze message statistics, as the tool provides metrics. You also check the receive, open, reply and conversion rates. Avoid booking last-minute appointments.

This is an advantage, especially for medical clinics. WhatsApp avoids booking last-minute appointments, as you can schedule the patient’s vacancy in advance. That way, you don’t keep him waiting, either. Not to mention that this is an advantage for health professionals, who do not have to deal with unforeseen events.

Clarifies Doubts About The Health Sector

WhatsApp also clarifies patients’ doubts regarding the health sector. It is more direct contact with who is responsible for the information.

In addition, patients feel safe since they know that access to information is fast and they can count on a good healthcare team. Thus, the patient knows he will always have a professional willing to assist him at the specified times.

Update Registration Forms

The application also makes it possible to update patient registration forms. Imagine that you work in a medical clinic. For example, you can update patient records through the messaging application by sending an online questionnaire for people to update the data.

In this way, the patient will be able to answer the questions quickly, objectively, and in the comfort of home. In addition, you can ask the patient any questions you may have just by sending a message.

How To Use WhatsApp In The Healthcare Industry?

See how you can use the WhatsApp application in the healthcare sector:


You know that story where the first impression lasts? Therefore, use WhatsApp automation to invest in good service. Be considerate and efficient with those looking for the health sector.

Think of WhatsApp as an app that will help you with the following:

  • appointment scheduling;
  • clarification of doubts;
  • customer support.

Target Calls And Texts

Bet on objective headlines and texts that arouse the interest of those looking for the health sector. This way, you will get people’s attention, and they will be interested in interacting with the content. But we leave a warning here: before you forward messages to those on your transmission list, ask for authorization to send this unsolicited information.

And how to do it? It’s simple: you text and ask if the people on your list are interested in discovering new services, opening hours and price adjustments.

Remember that you cannot invade people’s privacy. So use common sense and only forward messages if you receive authorization.


Another way to use automation for WhatsApp is to invest in chatbots. As you may already know, a chatbot is a solution that works well for WhatsApp. You can link your company or healthcare institution’s account to a bot so that it offers automated and intelligent care.

This is undoubtedly one of the best ways to relieve your customer service team and provide good support to anyone looking for your products or services.

Automatic Replies

And you don’t need to be online 24 hours in the messenger. One of the advantages of automation for WhatsApp is exactly programming responses for those who contact the health sector.

You can program welcome or wait for responses (asking the patient to wait) or those who have passed the service hours. Another WhatsApp feature is that you can schedule your vacations.

For example, the application allows an automatic message informing you or the person responsible for marketing the health sector will be on vacation from day “X” to today “Z”.

Also Read: Outbound Marketing: How Social Networks Can Help

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