Social Media Optimization ( or Social Media Optimization – SMO) is one of the main digital marketing strategies that your company can explore to sell more.
After all, millions of people use social media platforms regularly. Thus, numerous opportunities exist to increase your brand visibility and expand your business.
Because people spend more and more time on networks like Instagram, and the like. Interacting, discovering relevant and fascinating things, and sharing with your contacts.
This social media, which helps to establish huge networks of connections and supporters, is the channel to promote your company.
What Is Social Media Optimization (SMO)?
Social media optimization bridges the gap between your company’s website, your brand’s digital presence, and your profiles on Facebook, Twitter, LinkedIn, Instagram, and other networks.
With this, your brand and products remain more visible online, which provides more channels for your audience to engage and interact with your business.
In this way, SMO increases content visibility in communities and third-party networks through social media platforms.
With this, SMO’s main objective is to increase the business’s profitability, especially because its continuous use improves communication strategies.
In social media optimization, your digital marketing team or agency uses metadata to rank user-generated content posted on social media.
Then this metadata is organized by keywords, tags, and categories. From there, they generate an index of online content by which users can find you.
So, when done correctly, SMO ensures that your brand messages are consistent across all networks.
That’s why it’s essential to improve your site’s search results. This will drive traffic from social sites and organic search and raise awareness of your solutions and business.
Difference Between SEO And SMO
Both SEO and SMO are methods used to drive traffic to a website. However, they are very different from each other:
- SEO (Search Engine Optimization): a technique to improve the traffic of a website in the results pages of search engines
- SMO (Social Media Optimization): a strategy to make social media content increasingly visible to more users
Why Bet On SMO?
With social media optimization, your business can ensure a strong web presence and establish a strong brand authority online.
Plus, SMO doesn’t just introduce people to your business. But it also helps with branding, improving brand visibility and recall. Thus, it offers great opportunities to reach the niche audience:
- Qualified audience: attraction of targeted visitors to the website through social media updates
- Relationship channels: creating and using the social network to communicate with people and customers. So you can quickly respond to customer queries and complaints, immediately provide appropriate information, and handle issues to ensure good customer experiences.
- Support in the creation of buyer personas: through the possibility of knowing more about the hobbies, preferences, and expectations of the users who follow your profile
- Segment and Retarget: Speak directly to individuals in your field. Or choose to target by education level, purchase history, and page likes.
- Competitive advantage: approach potential customers before your competition
- More Sales Opportunities: Expand your customer base by allowing customers you didn’t know existed to find you
- More Brand Loyalty: Companies with a higher engagement rate on social media have more dedicated consumers
10 Steps To Putting Social Media Optimization Into Practice
Now that you know the concept and understand the importance of SMO to strengthen your sales and your business, it’s time to put it into practice. For that, here are some tips:
Create A Good Strategy
The lack of an effective social media strategy has been a major stumbling block for businesses for quite some time.
So to do this perfectly, you need a social media optimization strategy with a solid objective and set of goals.
Because the ideal strategy focuses on growth and measurable results, having a strategy on paper can set you apart and make the necessary improvements.
Use The Right Keywords
Social media efforts and website search engine optimization go hand in hand with social media analytics.
So it becomes easier to increase engagement on your social media posts when you include relevant keywords in your content or posts.
This practice can help improve your ranking in search engine results. As well as greatly increasing your brand awareness and visibility on various social media platforms.
Publish Original And Relevant Content
Creating compelling and specific content for your target audience is extremely important. After all, users can be redirected to other social media platforms, websites, or blogs.
Therefore, your SMO must include images, videos, infographics, or other media types in your content.
One of the reasons why networks like Instagram, Facebook, and Pinterest have exploded in popularity is because of their visual content.
Integrate Your Social Media With Your Website
Adding buttons that link your social accounts to your official website is a simple but effective social media optimization strategy. So your visitors can connect with your brand across multiple platforms.
In addition, it is important to bet on social media sharing buttons on your blog because they make it easy for your readers to share content on social networks.
Define target groups in your social media optimization. It would help to build your social media strategy with your audience in mind. Because knowing your audience helps you create messages that resonate with your potential customer.
After all, with this data, your content can address your audience’s questions, concerns, and issues.
Organize Your Content Well
Getting comments and generating clicks, shares, and likes is easier if your content needs to be displayed properly. That’s why having a responsive website geared towards best practices is important.
So whether it’s a blog post, presentation, podcast, eBook, or video, users are encouraged to share and click on links only if the content is well structured.
Bet On Interactive Content
Engaging your audience with interactive content can give your business an impressive social media presence.
From polls on Twitter to questions on Instagram, there are many ways to engage your audience. In addition, the format helps to diversify your company’s content.