SuperApps are the new trend in the technological market that seeks to combine different functionalities in a single digital platform.
This big bet will revolutionize the lives of many individuals, as it seeks to provide practicality in the day-to-day rush, given that a single application can perform multiple functions, such as buying delivery, banking transactions, and even carrying out medical consultations.
The SuperApps, which is already present in the routine of many Asian countries, is moving towards its definitive consolidation in Western society. However, public acceptance and adherence are necessary for this to happen since users support an application’s functioning and engagement.
What Are SuperApps?
The contemporary population is immersed in the technological world and can, through a smartphone, enjoy various features and services, such as access to social networks, online stores, and the bank.
The SuperApps have come to revolutionize even more this contact with the digital environment since they will provide an assortment of functions in a single application.
The central idea is to reduce the number of platforms individuals have on their cell phones, thus allowing the concentration of functions and the integration of markets. Thus, in this new scenario, users’ social and commercial needs will be fulfilled in the same virtual environment.
The advantages of super apps for users are multiple. They promise to facilitate the daily rush of users, as changing from one interface to another will no longer be necessary, saving time.
In addition to these advantages, the super apps will also be responsible for detecting each user’s consumption pattern, allowing them to offer shopping options and services that dialogue with the interests and needs of each user.
In addition, spending on smartphone storage will be reduced, given that everything will be concentrated on a single platform.
The Biggest SuperApps In The World
The spread of SuperApps is notorious in the international economy, especially among Asian countries, given that the practicality of solving different functionalities and services in a single environment attracted the attention and adherence of the public.
This happened with the Chinese platform WeChat, which initially functioned as a messaging application and, after its popularization, began to provide other services.
In addition to WeChat, other super apps also have great relevance worldwide. Please get to know a little more about each of them!
Alipay is an application developed in China that offers various services to its users. This app allows you to hire a taxi ride, make hotel reservations, pay bills, go shopping, and even book medical appointments.
Gojek is a nifty app in Thailand, Vietnam, Singapore, and Indonesia. This app offers food shopping, payment, and logistics services.
Paytm is an Indian application that integrates banking services with other functionalities, such as purchasing train tickets and airline tickets, accessing music and movies on streaming platforms, and selling telephone plans.
The Asian super application Grab encompasses many services that promise to facilitate users’ daily lives. This platform has transport services, food delivery, mail, payments, insurance, and financing.
How Does An App Become A SuperApp?
The multiple activities guaranteed by the SuperApps came to facilitate the users’ routine since, on a single platform, users can perform numerous tasks without having to switch interfaces momentarily, which saves time in a highly accelerated practice.
The benefits are not limited to users only, as offering different services increases the number of purchases and transactions within the application, generating greater profits for entrepreneurs.
Thus, for an application to become a SuperApp, it is necessary to accept the public so that it can integrate several functionalities in only one platform.
In other words, companies can integrate social media, e-commerce, transport, and financial transactions into a single interface by gaining a solid audience.
Service Categories Present In SuperApps
The categories present in SuperApps are the various functionalities offered by it. Understand a little about each of them below:
Contemporary society lives immersed in the technological world. In this environment, there are Social Media, which are communication and information-sharing services among users, which may occur through post publications or voice and video calls. This modality is essential to connect people around the world.
The transport service for people and goods aims to facilitate individuals’ daily lives, as they save time and security in receiving products safely and quickly. This category is of great importance in the SuperApps grid, given that users widely use it.
Online shopping has become a widely accepted tool by the public, especially after the Covid-19 pandemic, which was also responsible for the migration of various businesses to the digital sphere. The population can purchase multiple products in this environment, such as clothing, books, and electronic devices.
Digital platforms that offer to buy and sell services need to present a well-structured payment network that guarantees security to users in addition to providing efficiency to the buying and selling process. Get to know some types of financial transactions offered in the market:
- Bank slips
- digital wallets