LinkedIn is becoming more and more important for companies. But how do you stand out and get coverage? We have collected five little tips, for you to improve your brand-building on LinkedIn sustainably.
Over 756 million people from more than 200 countries use LinkedIn. At least, that’s what the career network itself communicates. According to the responsible manager, more than 16 million users are in Germany, Austria, India and Switzerland.
Therefore, it is only understandable that more and more companies are becoming aware of the network and want to benefit from the ever-increasing numbers. The problem: With typical PR speeches, it is hardly possible to arouse interest in your own company.
This Is How The Brand-Building Works On LinkedIn
Clear Brand Communication
The first mistake is likely to happen quite unconsciously. Companies assume that users know exactly what their brand stands for just because a product is known. In most cases, this is not the case. Rely on clear communication and show what your company stands for.
Develop a precise strategy that targets your target audience. There is no point in simply mirroring another website’s feed and then expecting new users to take notice of your business.
Know The Target Group Exactly
What is your target group interested in? You can only find out if you listen. Take up the content that is currently being discussed a lot and join in. However, caution is advised at this point: Users recognize that you are talking about something that they are not completely convinced of.
So the perfect mix is important. Stay true to the content of your company but also listen to the topics that appeal to your target group.
Show Honest Insights
Who would want to see a company’s standard press photos? This does not make any user curious. But what helps is an honest look behind the scenes. Tell about the production or the processes in your company.
Imagine users on LinkedIn. They immediately get a better impression of the faces behind the brand and can better identify with you.
As on other social media platforms such as Instagram or Facebook, the well-known motto is: if you post more, you get more reach. Schedule fixed days and times for the posts to appear. At least three posts per week is a good guideline to build reach.
A good mix of interesting news and relevant company articles makes the decisive difference here.
There is no point in just uploading your content as with any other platform. It would be best if you interact with your entire network. Means: Like other posts, share them, comment on them, introduce people to each other. The more active you are, the more your visibility increases.
In the beginning, it is important to invest time in your brand building on LinkedIn. But you will see success after a short time. This will make you interesting for future employees on the one hand and potential customers on the other. Therefore, it is only understandable that more and more companies are becoming aware of the network and want to benefit from the ever-increasing numbers.
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