Cloud Services: When observing the dynamics of new ventures, a greater tendency towards digital transformation is perceived. New technologies that manage and automate data handling have enabled more significant efficiency.
Cloud services appear as a solution to optimize business processes. After all, companies increase their performance in production operations and customer service, enabling personalized treatment of their target audience. To keep up with all the innovations, it is necessary to have support for it.
When a company needs to dedicate part of its budget to a new budget, it is common to question this action and even have an idea that the value is an extra, unnecessary expense. However, technologies have proved how harmful this reasoning model is to ensuring an organization’s healthy growth.
See below some of the points that reinforce the reason to bet on cloud services for your company and how you can even increase the profitability of your business. After all, the idea is to allow scalability in addition to collecting and analyzing an increasing number of information that feed and directs strategic intelligence.
Optimize Your Spending
When it comes to migrating to a cloud system, the immediate result felt by the company is a drop in costs. In a quicker analysis, we noticed the reduction of expenses with IT services, purchase and maintenance of structure for storing information. Unlike traditional enterprise solutions, this model also allows for customization.
That way, those aligning business with technology don’t have to worry much about the company’s size. With quick research in this sector, it is easy to find out which quality companies offer packages according to the size of their customers, serving from large to small organizations.
Follow The Digital Transformation
The impact of digital transformation on business communication is enormous. Even for more conservative businesses that focus on the customer, technologies present themselves as one of the points of concern. Cloud services allow the company not only to have greater agility but also to take advantage of the most diverse trends expected by the public, such as:
- personalization of messages and communication;
- service segmentation, creating a more individualized experience;
- agility in collecting and processing information, allowing access to more detailed customer data, and influencing decision-making more efficiently;
- storing information without worrying about losing data or not being able to access it remotely;
- work with real-time information.
With the popularization of different social networks and other channels such as email, website and e-commerce, it has become increasingly important to ensure the integration of all these processes in one place. The omnichannel solution allows consumers to have a unique and exclusive experience with the brand, receiving linear service from the brand, even if they change channels.
Cloud services facilitate operations such as online purchases and in-store pick-up, consultation of product details over the phone and forwarding to completion via smartphone, with the right to discount coupons. In short, many strategies can only be implemented with real-time access.
Another fundamental point linked to omnichannel practice and efficient management strategies is the integration of information. The crossing of data is vital for the company to develop answers promptly — both to reduce costs and to take advantage of opportunities.
Cloud storage does not mean that your company will have all information available to all employees. The image is like a huge file (with practically infinite space) in which all the relevant data is stored and can be accessed from an internet connection. In addition, it is also possible to manage access, allowing each to see what is needed.
Ensure Data Security
With the LGPD ( General Data Protection Law ), it has become increasingly evident how important it is for companies to ensure the security and proper treatment of their customer’s information and to be able to store corporate information effectively. Therefore, some believe that a cloud service can expose more data.
However, this is just a myth. Cloud systems have the advantage of having IT professionals at their disposal, constantly updating the platforms and keeping them safer than software installed on machines.