Marketing for small business has been increasingly sought after in the world. Such strategies meet one of the main objectives of all companies: to grow.
This is because of the solutions that marketing offers to provide:
- attraction, conversion, nurturing and loyalty of leads;
- strengthening and generating authority for the brand;
- cost reduction;
- assertiveness for decision-making;
- and consequently more sales.
If you don’t know where to start, no problem! Keep reading and understand what can’t be missing from your small business marketing strategy.
Have A Business And Marketing Plan
The small business marketing plan is a fundamental tool. It guides the sector’s actions and contributes to the company’s growth. This planning includes:
- market analysis;
- identification of trends;
- anticipation of transformations;
- establishing goals and strategies that will be used to achieve the intended results.
In addition, this guide allows you to define what will be done according to the company’s possibilities. It illustrates how these actions will be carried out, considering the channels used and the available budget.
The business plan is a document that lists the company’s objectives and how to achieve them. It is important both for the opening moment and for periods of business expansion.
The two tools are complementary and connected, especially to increase competitiveness. See now what are the essential strategies of your small business marketing plan.
Be On Google My Business
Many purchases these days start with an internet search. This is a consumer behavior trend that is gaining more and more strength. It can be attributed to the ease of using cell phones, which are always at hand.
Exactly for this reason, if your company has a physical address, registering it on Google, My Business is essential. You can prioritize the most relevant information to increase the likelihood of being found by consumers.
Google’s tool is free and easy to use. It offers benefits such as receiving and responding to reviews, talking to consumers and getting to know your audience.
Google My Business highlights small businesses on search results pages and Google Maps. Therefore, it cannot be left out of marketing strategies for small businesses.
Invest In Local Marketing
Local marketing is especially used to design an action plan according to geographic targeting. It considers the specificities of each location and the characteristics of the public.
In this way, the investments made to publicize the business are optimized. This is because the strategy focuses on the public close to your company. As advantages, the strategy:
- it makes your conversion rate higher;
- increases profitability;
- enhances the credibility of your business and public engagement.
Be On Social Networks
A presence on social networks is essential in marketing for small businesses. But this presence needs the right planning to work in favor of the company.
The use of networks is increasingly common. It even applies to purchase intent surveys, for example. Understanding the communication between consumers and companies regarding certain products or services is also essential. So think of this environment as a community you can create for your brand.
Interacting with customers is more than welcome. In addition to bringing more business opportunities, your company gains organic publicity. This occurs through a strategy far beyond your publications: the social proof trigger.
When a customer talks about your brand to another customer, his word carries much more weight than yours. Social networks have popularized the exchange of experiences, with the possibility of openly evaluating and criticizing a company.
What can you take away from it? For example, a more exact notion of what works and what should be improved.
Have A WhatsApp Business
With WhatsApp Business, you can take your business to the next level, becoming more professional and having access to important features, such as:
- Automatic message sending;
- Data on conversation statistics;
- Display of catalogue of products or services;
- Use of etiquette for conversations;
Among other features.
As you can see, having WhatsApp Business is not only a guarantee of greater credibility but also a way for the company and the customer to have several benefits.
Do Content Marketing
Another valuable small business marketing strategy is content marketing. Produce and distribute relevant content aimed at solving your persona’s pain points. Informing your audience and giving tips is one of the fundamental strategies to generate authority and strengthen the brand’s positioning.
When your audience perceives value in your content, they start looking for it. He turns to you to keep up to date on topics of reality and of interest to him.
Remember to think of your content beyond your product or service. Explore topics related to the market segment in which your company operates. A health food store, for example, can talk about healthy eating. You can also give tips on how to make appropriate substitutions to have well-being and quality of life.
Measure The Results
Measuring the results is important to understand if what you designed in the marketing plan is working. Metrics and indicators allow you to monitor:
- access to your website;
- the behavior pattern of visitors;
- Where are they from;
- how long they remain in each of the content blocks on their pages.
- On networks, you can:
- identify publications with greater engagement;
- check audience growth;
- guide the production of new content.
Small business marketing benefits greatly from this monitoring. After all, the analysis of this data is extremely positive for improving your online performance.
Stipulating marketing goals consistent with your business objectives is fundamental to a good strategy. Remember to think of specific, attainable goals. For example, increasing visits to your website, improving the conversion rate, and gaining more followers, among others.
With the measurement of results, you can follow the progress of your actions. It allows you to check whether the performance corresponds to the goals you have defined and, in this way, adjust your efforts.
Once that’s tapped, you can hatch a bolder plan. Marketing for small businesses then plays the role of contributing to the growth of the brand, making it increasingly well-known.